Mondelez cmo. " The ticker symbol "KFT" has been retired.
S. Tasked with overseeing global media investments and customer experience in AMEA for international food and beverage giant Mondelēz, Sindhuja Rai works with her team to build the right consumer experience design, strategy and solution across all markets for brands such as Oreo and Cadbury Dairy Milk. Dec 3, 2015 · Dive Brief: Mondelez International is making Snapchat the centerpiece of a promotion featuring the Cadubury TimeOut bar. Join us today for fun, fast-paced and exciting opportunities We would like to show you a description here but the site won’t allow us. ” Dana Anderson Aug 1, 2014 · Mondelez also announced a new management structure in the Asia-Pacific region as the company moves toward a regional, category-led model from a country-led model. de C. CMO Recap: Unilever, Mondelez, and Coca-Cola on Brand Pivots to Stay Relevant Amidst Uncertainty “What we’d planned at the beginning of this campaign was something that relied on a physical event, whether it was a scavenger hunt that was to take place in person, or hiding autographed packs of Lady Gaga cookies in out-of-aisle places in Levine leaves Mondelez after 19 years with the company in its various forms—Kraft Foods Group and Nabisco. Leader of Business Transformations. Served daily. Mondelēz says Anderson is leaving to “explore a new professional opportunity”. Sep 25, 2014 · The CMO duties will be handled by Anderson, a 25-year marketing veteran with extensive advertising agency experience. Jun 2, 2023 · She most recently was CMO for Tate’s Bake Shop, a brand owned by Mondelez. Jun 4, 2021 · Mondelez: ‘Long before COVID, gum has been a difficult category … but it’s important to us,’ snacking; Mondelez: “There is more appetite for M&A and there is a clear strategy behind all Mondelez CMO defends calling marketing strategy ‘humaning’ “I am so happy to learn from others. P. Mondelez India launches limited edition Cadbury Dairy Milk Silk Heart Pop. Mondelez Kinh Do is part of Mondelēz International, Inc. With a career spanning nearly 25 years, Nikhil has successfully traversed Global, Regional, and Local BU roles in Sales and Marketing during his tenure across Cadbury/Kraft/Mondelez. Jan 12, 2024 · Mondelez's Southeast Asia vice president of marketing, Nikhil Rao, has stepped down from the role and joined Mars Wrigley India as its new chief marketing officer, according to Rao when MARKETING Jun 8, 2018 · DEERFIELD, ILL. Jan 3, 2020 · CMOs from McDonald's, Mondelez, Walgreens and more share their New Year's resolutions. <br><br>Extensive experience in the Consumer Packaged Goods Industry with successful leadership roles held in Sales, Marketing, Innovation and Category Management. Diego Recalde. Access by individuals who have not been authorized is strictly forbidden and subject to prosecution. Dono de marcas como Lacta, Bis e Sonho de Valsa, o grupo aposta na conexão com mais de 500 mil pontos de venda e com startups para capturar dados e definir a Jan 12, 2024 · Rao joins Mars Wrigley India from Mondelez where he was the Vice President - Marketing for Mondelez Southeast Asia (SEA). Mondelēz veteran Peter Seymour is now heading up European marketing and will lead on both marketing and corporate strategy. It helped Mondelez strike a similar balance to Colgate Palmolive. Jain Institute of Management & Research · Location: Singapore · 500+ connections on LinkedIn. The move is aimed at elevating the role of marketing, bringing Mondelēz into the 21st century and making sure it has speed and closeness to local consumers and local markets. Aug 20, 2019 · In an effort to become more consumer-centric, Mondelez International is consolidating its creative advertising business into the hands of two major holding companies. PAID PROGRAM – What’s This? This content was paid for by an advertiser and created by The Wall Street Journal advertising department. <br><br>My key skills are in communication development, innovation management, P&L management, and driving execution and Nov 28, 2016 · Mondelez has been beefing up its global e-commerce operations over the past 18 months. Aug 1, 2024 · About Mondelez International North America's Brand. En Mondelez International creemos que cada snack se puede disfrutar de manera consciente. Mondelēz CMO Dana Anderson to depart amid leadership shakedown Feb 28, 2022 · Mondelez CMO on Why It's Right to Invest in Tough Times . (NASDAQ: MDLZ) is one of the world’s largest snacks companies, empowering people to snack right in over 150 countries. “I mean it was really scary how we were only thinking about us and our brands. July, 2023 - present. Apr 24, 2017 · CMO. Jan 14, 2024 · Rao moves from Mondelez where he was the vice president—marketing for Mondelez Southeast Asia (SEA). View Deepak Iyer’s profile on LinkedIn, a professional community of 1 billion members. Feb 6, 2016 · The world is changing, which is causing marketers to adapt to a “new fluidity,” said Mondelez CMO Dana Anderson, who spoke Monday morning at VentureBeat’s Marketing. Grace Zhu has emerged as one of the most transformative leaders in China’s highly competitive FMCG sector, having developed comprehensive digital systems and route-to-market strategies for Mondelez, while expanding into lower-tier markets, and propelling Oreo’s growth into double digits. It will focus on finding a "digital Apr 5, 2024 · SOUTHAMPTON, NY. Global media investment and AMEA CX lead Mondelez Singapore New member . Mar 29, 2018 · Deerfield, IL — Martin Renaud has been named global chief marketing officer (CMO) for Mondelez International, Inc. At Mondelēz International, our purpose is to empower people to snack right through offering the right snack, for the right moment, made the right way. Nov 16, 2020 · Mondelez International CMO Martin Renaud is defending the company’s decision to call its new marketing strategy “humaning,” despite criticism from pundits and on social media. Jun 17, 2021 · Sindhuja Rai. Mondelez. Apr 18, 2017 · Reports also noted Mondelez is reconsidering the CMO role. 15, 2015 By May 19, 2021 · MamaMancini’s hires Mondelez executive as CMO. Mars Wrigley India, a prominent player in the chocolate and confectionery segment of Mars Incorporated, has welcomed Nikhil Rao as its new Chief Marketing Officer (CMO). Jul 7, 2015 · Mondelez CMO Dana Anderson twice-referenced stereotypical “dumb dad ads” as belittling to both genders, and suggested that “The wholesome family has been redefined. 50 CMO’s: Pilar Sánchez Valdovinos Apr 2, 2018 · Mondelez International has named Mie-Leng Wong to the newly created role of regional CMO for Asia, Middle East and Africa. 2, 2012, Mondelez International is trading on The NASDAQ Global Select Market under the ticker symbol "MDLZ," and Kraft Foods Group is trading on The NASDAQ Global Select Market under the ticker symbol "KRFT. Get Engaged. According to Nandkumar Kulkarni, Integrated Supply Chain Director, Mondelez India, the Jun 13, 2018 · Mondelez India delivered its third straight quarter of double-digit revenue growth this year, after a rather sluggish phase. Mondelez International. 26 milliarder dollars og har aktiviteter i 160 lande. , has named Cass Black as its chief customer officer. We are a global snacking powerhouse that aims to lead the future of snacking industry with iconic global and local brands such as Cosy biscuits, Kinh Do mooncakes, Solite cakes, Slide potato chips, AFC crackers, OREO cookies, RITZ crackers, LU biscuits, Toblerone chocolate, Cadbury Dairy Milk chocolate, Tang powdered beverage, Halls gum Mar 1, 2022 · Con una planeación, la Chief Marketing Officer de Mondelez, Pilar Sánchez, enumeró las tendencias más relevantes en publicidad y marketing. Net sales for Mondelez in the 15 months between 2014-15 (it changed its Oct 23, 2014 · And then they say, ‘Oh, I’m feeling smooth,’” says West, who later became Mondelez’s CMO for a time. As the consumer experience leader for Asia-Pacific, Middle East and Africa, Sindhuja Rai’s focus is to maximise returns on Mondelez’s media spend across all consumer touch points. Feb 17, 2015 · Executives of Mondelez International have outlined the company's long-term growth strategy, as well as detailed its progress on expanding margins through supply chain reinvention and overhead cost-reduction initiatives. FWD conference, in New York City. Apr 7, 2021 · In an exclusive interaction with Brand Equity, Martin Renaud, executive vice president and chief marketing officer of Mondelez International, talks about the much talked about concept of 'Humaning Apr 24, 2017 · Mondelēz’s chief marketing officer Dana Anderson has left her role, leading the confectionery giant to reassess whether it needs a CMO and what the future of the job could look like. Fresh ideas. April 24, 2017 10:24 am ET. Aug 4, 2014 · Mary Beth West, CMO of Mondelez International, is leaving the company as the snacks powerhouse undergoes a major reorganization effort. Red Lobster hires Hardee’s, Burger King vet for CMO. The companies are looking to extend the s'mores season as the decades-old treat enjoys a renaissance. That's according to CEO Dirk Van de Put. Speaking at the Festival of Marketing last week, Mondelēz Europe CMO Debora Koyama explained how the company fosters innovation: “We are coming from a phase of cost-cutting and productivity and supply chain. Trident Gum teams up with Chlöe for #ChewTheVibes campaign. Mondelez México, S. Oct 17, 2022 · Anil Viswanathan Mondelez International’s current Vice President, Marketing, Anil Viswanathan has been elevated as the managing director for Vietnam, South East Asia, Mondelez International, say Jun 2, 2022 · Mondelez International. Mondelez has integrated half of its Tate’s Bakeshop business, which it acquired in 2018, into DSD Oct 23, 2015 · Consumer Goods Technology (CGT) presented its CIO of the Year Award to Mark Dajani, Chief Information & Process Officer, Mondelez International, during an awards ceremony at the 2015 Consumer Goods Business & Technology Leadership Conference, in Orlando, Fla. Se trata de un espacio abierto, con estaciones de trabajo de libre ocupación, donde cada colaborador puede elegir donde ubicarse cada día. “I would like an invitation to talk about this deeper,” Renaud said in an article from CampaignLive. Mondelēz International takes vulnerability disclosures seriously and appreciates security researchers’ efforts. CMO | Chief Marketing Officer | Marketing VP at Mondelez International Show contact Alvaro Garcia, currently working at Mondelēz International as CMO, has a wealth of experience in leading marketing teams in various companies such as Grupo Boticário and Diageo. For product inquiries/feedback, find consumer contact information by country using the below links. Jun 29, 2021 · CMO of the Year. Mondelēz International, Inc. Mondelez is diving into content creation, somewhat literally, by producing a live Apr 17, 2018 · As consulting firm MediaLink's "chief transformation officer," former Mondelez CMO Dana Anderson's job is to help brands tide over the influx of changes facing the ad industry. Traditionally it’s been a value-driven market. Nov 2, 2020 · CMO Quotes Anil Viswanathan , Senior Director - Marketing (Chocolates), Insights and Analytics, Mondelez India, said, "Cadbury Dairy Milk’s ubiquity has been melted into unique versions to fulfill the various snacking needs of the nation, which reiterates its entrenchment in the lives of our consumers, as a household ingredients. By . View Sunil Parthasarathy’s profile on LinkedIn, a professional community of 1 billion members. " The ticker symbol "KFT" has been retired. You have reached a Mondelez International private network. 4% year-on-year in the second quarter to $6. As CCO, Black will lead the cookie company’s growth culture. [4] Mondelez has an annual revenue of about $26. Gvillo worked at PepsiCo as VP of portfolio strategy and consumer insights prior to joining Mondelēz, while Gouliard has previously worked at multiple major CPG firms’ packaging division, including Coca-Cola, General Mills and Unilever, according to Jul 6, 2017 · Mondelez said it would to book “incremental one-time costs” in the second and third quarters related to last week’s cyberattack CMO; Logistics; Send us your feedback: pronewsletter Mondelez International, Inc. By Russell Parsons 31 Jul 2014 5:51 pm X Mar 29, 2018 · Following the departure of its chief marketing officer Dana Anderson in 2017, Mondelez has appointed a global chief marketing officer in the form of ex-Danone exec Martin Renaud. 12 Jul 2022. Mar 18, 2019 · Late that same year, Mondelez did away with regional CMO positions and Levine got his global assignment. DR. Do not attempt to access this network unless you have been explicitly authorized to do so. ET Brand Equity. , which also appointed four regional marketing officers in markets worldwide, the company reports. 2 days ago · Vice president for marketing and growth for Mondelēz China, Grace Zhu (Zhu Yijing), has stepped down from her role following the findings of an investigation into alleged e-commerce misconduct as reported by Campaign Asia late last month. — Mondelez International has completed the previously announced acquisition of Tate's Bake Shop, a premium cookie brand, for approximately $500 million. Already, two people have been hired who could impact that job. Jan 27, 2020 · Mondelēz has scrapped its European CMO role and instead appointed a vice-president of marketing and strategy, the final step in undoing its decision to restructure with four regional CMOs and a global CMO two years ago. Oct 15, 2015 · Mondelez CMO: Company looks to startups for inspiration Published Oct. They guide our company, helping us live our purpose and achieve our vision to lead the future of snacking. It is a two-way conversation I would love to have,” says Martin Renaud. El cargo de director de marketing de la compañía para Norteamérica será asumido por Jason Levine , que era hasta ahora vicepresidente de marketing de la división de galletas de Mondelez International al otro lado del charco. During his recent appearance on CMO Moves , Martin shared how he challenges his team to leverage their North star of the greater marketing strategy. Mondelez International empowers people to snack right in over 150 countries around the world. Real Good Foods hires White for VP post. More. V. Ad Age reported that Anderson's departure could indicate more changes at Mondelez as the company intends to evolve the CMO role to focus on "power brands" like Oreo, Belvita, Milka Change Agent. Apr 18, 2023 · Mondelez CMO: soon, 70% of our digital advertising will be personalized. 25+ years of professional management experience spanning roles in Sales, Marketing &… · Experience: Mondelēz International · Education: S. digital. Jun 14, 2022 · At Mondelez India (formerly Cadbury India), digitalisation is an enabler for the long term business strategy. How Martin Renaud, EVP and CMO of Mondelez International, integrates brand vision with marketing strategies to drive growth. The company said it will As part of the 2023 launch of the world's most valuable brands, watch this interview with Martin Guerrieria, Head of BrandZ with Martin Renaud, Executive Vic As the CMO of Mondelez International, Martin Renaud takes the title of “snacking” to a whole new level by putting consumer centricity at the forefront of their business. With a career spanning nearly 25 years, Rao has successfully traversed global, regional, and local BU roles in sales and marketing during his tenure across Cadbury/Kraft/Mondelez. Mondelez’s top marketer, Martin Renaud, has set an ambitious goal of the company becoming a global ”digital Ever since Kraft’s acquisition of Cadbury in 2010 some analysts have predicted the Mondelez spin-off. Here's a history of the company that makes Oreos and Ritz crackers and whose history intertwines with the history of Apr 2, 2018 · La CMO de Mondelez International para Europa será Debora Koyama, que procede del imperio cervecero ABInBev. View Jonathan McCarthy’s profile on LinkedIn, a professional community of 1 billion members. The company has been hiring people with strong digital skills and people with experience in online and May 1, 2023 · 20% boost at Mondelez At Mondelez International, the price increase was even higher. Jan 12, 2024 · With a career spanning nearly 25 years, Rao has successfully traversed global, regional, and local BU roles in sales and marketing during his tenure across Cadbury/Kraft/Mondelez. y sus empresas filiales, NO organiza, patrocina o publica ningún anuncio donde se ofrezcan vacantes y empleos en redes sociales en canales de terceros y/o a cambio de pagos. Earlier this month, the company announced it was exploring possibilities for a successor to CEO Irene Rosenfeld, who has run Nov 11, 2020 · Once registered, you can: - Read additional free articles each month - Comment on articles and featured creative work - Get our curated newsletters delivered to your inbox Dec 1, 2020 · Like Hershey and General Mills, Mondelez has also shifted ad dollars into e-commerce retail platforms like Amazon and Instacart in the US, Ocado in the UK, and Tmall and JD. published. Nov 25, 2020 · Even Mondelez CMO Martin Renaud was forced to acknowledge the potentially cringe-worthy nature of “humaning,” even if the brand’s intentions were good ones. Apr 24, 2017 · Mondelez has confirmed that its chief marketing officer Dana Anderson is to depart amid a string of executive changes. May 31, 2016 · Mondelez is trying a new approach to media that includes sponsoring shows, BuzzFeed content and video games. Anderson emphasized what larger and older companies can learn from smaller and younger startups. 5 billion and operates in approximately 160 countries. , holding the # 1 market share globally in biscuits and # 2 in chocolate, candy Jan 16, 2024 · Nikhil Rao Mondelez India Mars Wrigley India. 14 Sep 2022. Mars has a unique, cohesive, and Jan 12, 2024 · Nikhil Rao joins Mars Wrigley India from Mondelez where he was the Vice President of Marketing for Mondelez Southeast Asia (SEA). He was with Mondelez for over a decade and joined the company in 2013 as global brand equity director for Cadbury. VP, marketing and growth Mondelez China New member. MediaLink Taps Mondelez’s Dana Anderson as Marketing Chief. “Dana is the ideal leader to be our new chief marketing officer,” Clouse Jul 31, 2014 · Mondelez CMO Mary Beth West is leaving. . We're leading the future of snacking with iconic global and local brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. 2 days ago · Mondelez China’s chief marketing and growth officer Grace Zhu and eCommerce director Simon Xiu have left the company following an investigation into an eCommerce misconduct, MARKETING-INTERACTIVE understands. expanding their grocery sections the primary reason for the move is because the capital requirements of the two business were quite different. View Nikhil Rao’s profile on LinkedIn, a professional community of 1 billion members. Jul 20, 2015 · Hershey, Kraft and Mondelez hope a new social video can grow the s'mores season. The maker of Ritz and Oreo boosted A&C, or advertising and consumer promotions, by 20% in the first quarter. With marketing solutions built around our trusted network of IT publishers and backed by proprietary intent signals from in-market tech buyers, we reach and engage your target audiences in the places they trust most to make informed purchase decisions. Jun 2, 2023 · Lauren Sella spent more than 14 years at East Hanover-headquartered Mondelez International in a variety of positions, including director of Ritz Crackers and chief marketing officer of Tate’s Oct 19, 2015 · Dana Anderson, senior VP and CMO of Mondelez International, described how the company is adapting to the evolving food industry through the inspiration of startups when she spoke with Ad Age at the 2015 ANA Masters of Marketing conference. The company is currently conducting a global creative agency review, Jan 12, 2024 · Incoming Mars Wrigley India CMO, Nikhil Rao, commented, “I am excited to join Mars, a global leader in snacking, food, and pet care products and services. Jan 17, 2023 · Martin Renaud, executive vice-president and global chief marketing officer, Mondelez. Mondelez CMO: soon, 70% of our digital advertising will be personalized thedrum. Advertise. Dirk Van De Put. com Experience: Mondelēz International · Education: Indian Institute of Management, Calcutta · Location: Mumbai · 500+ connections on LinkedIn. Schemera, who became Global CMO in early 2021 after serving as the Korean auto giant’s head of high performance and motor sports, sees 2 days ago · Mondelēz China CMO and eCommerce director depart following investigation. Paulette is the former Chief People Officer for Mondelēz International, a global company… · Experience: Self-employed · Education: Pace University - Lubin School of Business · Location Apr 25, 2017 · Until recently, Anderson served as senior vice president and CMO of the consumer packaged goods giant Mondelez International, a role which she held starting in 2014. Mondelēz South Africa is on the lookout for free-thinking, commercially-minded, innovative, ambitious team players and self-starters who can adapt to our ever-changing landscape. <br><br>With a focus for driving strategies that deliver sustainable profitable growth and EBITDA progression. Suzanne Vranica . 23 August 2024 Mondelez sees 7% spike in revenue, attributes to "changing consumer behaviour" share on. [ 4 ] Selskabet udspringer af Kraft Foods , der blev stiftet i 1923 i Chicago. However over the years, the consumer has started demanding premium and superior products. Learn more about our team by clicking on their photo. His work at Mondelez included a stint in Europe, where he helped launched the Oreo brand overseas, and working on Planters in the U. That means Renaud will still Apr 24, 2017 · Dana Anderson, CMO of packaged goods giant Mondelez International, is leaving the company to hold the same title at strategic advisory and business development firm MediaLink. L. He has led the India business to scale new heights in creative excellence, strong execution in the market, supply chain resilience and crossing new frontiers on sustainability and Starting Oct. Jun 10, 2019 · Management changes at the snack giant Mondelez include letting employees make their own decisions and facilitating direct communication with top executives. His work at Mondelez included a stint in Europe, where he helped launched the Oreo brand overseas, and Oct 23, 2019 · When Renaud joined in 2018 after years at Danone, filling the CMO post vacated by Dana Anderson in 2017, Mondelēz also named four regional CMOs. While some believed that the split was in reaction to mass retailers like Wal-Mart and Target Corp. de R. Sep 20, 2021 · Cutts joined HSBC as CMO in April 2017, based in London. Sep 15, 2022 · Global media investment and AMEA CX lead Mondelez Singapore Member since 2021. Jul 31, 2014 · Mondelez International has scrapped the CMO role and folded global marketing oversight into the responsibilities of a new chief growth officer. (/ ˌ m ɒ n d ə ˈ l iː z / MON-də-LEEZ), [3] styled as Mondelēz International, is an American multinational confectionery, food, holding, beverage and snack food company based in Chicago. View Nitin Saini’s profile on LinkedIn, a professional community of 1 billion members. Kinh Do is a brand of mooncakes that are central to the festival. Nov 24, 2020 · Mondelez CMO defends calling marketing strategy ‘humaning’ | Campaign US Mondelēz International, Inc. Also understood to have exited is Simon Xiu (Xiu Zerong Jun 24, 2015 · We asked Sir Martin Sorrell, The Daily Mail's US chief, and Mondelez's CMO if they are worried about the rise of ad blockers. CMO - Marketing Vice President. View Diego Recalde at Mondelez International on The Org. Levine was Mondelez’s regional CMO for North America prior to taking on his current title. Mondelez har en årlig omsætning på ca. Kadry said, “I am delighted to welcome Nikhil as our chief marketing officer and key member of the India leadership team. While praising Anderson for playing a "key role in driving fearless marketing," Mondelez says her departure represents an opportunity to "evolve" the CMO role. She makes a return to the Power List for the second consecutive year. Dec 15, 2020 · My best successes have been when I've bonded with them as a brand manager or marketing director, and now, as a CMO. Global media investment and AMEA CX lead Mondelez Singapore Member since 2021. Anderson has been Mondelez International’s chief marketing officer since 2014. , May 16, 2023 · Sindhuja Rai . Wong is one of the four new regional CMOs who were recently named to bolster leadership and accelerate execution, with the other three based in North America, Europe and Latin America. “I hope the criticism is more, ‘Let’s understand what they meant by that Oct 2, 2018 · That is one of the reasons why it restructured its marketing team earlier this year, bringing in four regional chief marketing officers under one global CMO. Tampoco se hacen anuncios donde se pongan en venta bienes de la compañía, incluidos vehículos y maquinaria. ” That means from its business model to consumer engagement to customer experience to operational efficiency to employee engagement, data analytics is at the center or “at the heart of Mondelez,” said Mehra. Wong is one of the four new regional CMOs who were recently named to Martin Renaud is Executive Vice President and Chief Marketing & Sales Officer of Mondelēz International, a global snacking leader with 2023 net revenues of approximately $36 billion driven by iconic brands such as Oreo, Ritz, LU, Clif Bar and Tate's Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone chocolate. Chairman & Chief Executive Officer. Aug 6, 2015 · You may not know the name Mondelez International, but you know its products. How has the journey been so far? Biscuits is one of the biggest snacking categories in the country and also the most highly penetrated and distributed. Mondelez CMO defends calling marketing strategy ‘humaning’ “I am so happy to learn from others. Professionally qualified Finance Professional with 20 years of work experience in the… · Experience: Mondelēz International · Education: Institute of Internal Auditors · Location: Johannesburg Metropolitan Area · 500+ connections on LinkedIn. Inspirational Leadership. Contact Us. Having a person with whom you can partner, who understands your business issues Meet Mondelez International Management Team and Board of Directors who inspire us to empower people to snack right. Stefania Gvillo was named global head of strategic insights, joining Mondelez after 15 years at PepsiCo, where she most recently was vice president of portfolio strategy and consumer insights. E. Its “dunk in the dark” tweet and the 3D Oreo printer at last year’s SXSW are Jul 24, 2024 · Grace Zhu . 26/08/2020. Las oficinas administrativas de Mondelez International fueron diseñadas con un concepto contemporáneo basado en la flexibilidad y la colaboración entre equipos. We… Liked by Martin Renaud Nov 14, 2015 · Mondelez has developed a reputation for its willingness to experiment with new ways of engaging consumers. 3 min read. Oct 16, 2019 · Mondelēz is embracing a new strategy as it looks to continue its pivot from cost-cutting to fostering growth. Lara O'Reilly. Jun 23, 2022 · Global CMO & Head of Customer Experience: Hyundai Motor Co. “Investing in a new Meet our management team. (NASDAQ: MDLZ) empowers people to snack right in over 150 countries around the world. Sella has more than 16 years of consumer and customer marketing experience. Oct 12, 2020 · Then, the Mondelez vision was revealed that “data and analytics touches all aspects of the business. Mar 29, 2018 · Company is making critical investments to reinvent marketingAppoints Regional Chief Marketing Officers to bolster marketing leadership DEERFIELD, Ill. Barnard. Senior Director, Marketing- Sub Saharan Africa at Mondelēz International · I have ~20 years of FMCG sales and marketing experience with Mondelez International- having handled different commercial roles across various categories and diverse geographies. Como orgullosos fabricantes de chocolate, galletas y snacks horneados amados en todo el mundo, somos reflexivos en la forma en que elaboramos y administramos nuestro portafolio de marcas en constante evolución. Nov 4, 2014 · In her new role of chief marketing officer, Dana Anderson oversees Mondelez’s global portfolio of advertising, media and marketing – the conduit between internal brand teams and agencies as Mar 29, 2018 · Renaud replaces Mondelez International’s previous CMO, Dana Anderson, who left in April 2017 to become CMO of strategic advisory and business development firm MediaLink. With 2020 net revenues of approximately $27 billion, we are leading the future of snacking with iconic global and local brands such as OREO, Chips Ahoy!, belVita, Pacific, Stride, Tang, Milka, and etc. J. With 2019 net revenues of approximately $26 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. As the CMO of Mondelez International, Martin Renaud takes the title of “snacking” to a whole new level by putting consumer centricity at the forefront of their business. At a time when more of the industry is shifting focus to performance-driven media and utilitarian messaging, the executive's comments also affirmed the power of smart creative execution and brand-building. Other roles she held at Mondelez over 14 years at the company were director of Ritz crackers and director of various confectionery brands. Mar 29, 2018 · In Mondelez's case, the regional CMOs will report directly to regional presidents, but still have a "dotted-line" report into the global CMO, a spokeswoman said. [5] Jun 2, 2023 · Ms. Mondelez Denmark is valued by the employees for a great culture and we are proud that our business unit always scores very high on diversity and inclusion in the company’s engagement surveys. Overseeing global media investment for Mondelez International, Sindhuja Rai’s focus is on improving global media spend ROI across well-known brands such as Ritz, Oreo, Triscuit, Trident and Cadbury. Mar 30, 2022 · Mondelez operates in more than 150 countries, netting revenues of approximately USD$29bn via brands such as Oreo, Cadbury Dairy Milk and Toblerone. Schultz is the Assistant Managing Editor, Marketing at Ad Age and covers beverage, automotive and sports marketing. Mary E. High performing Marketing and Commercial Leader with &gt;20 years of international… · Experience: Mondelēz International · Education: Institute for Real Growth · Location: Singapore · 500+ connections on LinkedIn. Mondelēz has since tweaked its structure Oct 22, 2021 · And Mondelez sales have been strong throughout the pandemic, up 12. Nov 22, 2023 · In an exclusive podcast interview for WARC’s Marketer’s Toolkit, Mondelez’s Global Senior Vice-President for Consumer Experience and Digital Commerce, Jonathan Halvorson, spoke to WARC’s Anna Hamill a – Listen to CMOs on 2024: Mondelez's Jon Halvorson on the future of CPG marketing by The WARC Podcast instantly on your tablet, phone or browser - no downloads needed. Oct 5, 2021 · Mondelez International's Kinh Do brand teamed with Publicis, Digitas Vietnam and artificial intelligence (AI) startup D-ID on an activation around the Mid-Autumn Moon Festival in Vietnam, according to a press release. — Tate’s Bake Shop, a subsidiary of Mondelez International, Inc. West has been the top marketing officer at Mondelez since Honoured to represent Mondelez in the CMO Spotlight panel at #canneslions2024 together with Coca Cola and Canva and hosted by Jim Stengel. Dive Insight: Mondelez India Wins 3 GOLDS, 3 Silvers, 2 Bronzes, 9 Finalists and the coveted Grand Effie Awards2021; Mondelez India shines at the Exchange4Media’s Indian Digital Marketing Awards 2021 and wins the ‘Best Digital, Social Media & Mobile Media Advertiser of the Year’ title Apr 25, 2017 · Dive Insight: So far, 2017 has been a year of big changes at Mondelez. 2015-06-24T18:31:19Z Buyer-aligned from discovery to decision. com in China, CMO Apr 26, 2017 · In addition, Mondelēz named Stefania Gvillo as its new global head of strategic insights, and Jay Gouliard as its global head of packaging. The campaign offers participants a $10,000 prize for the most creative "snap" (post on Snapchat) featuring the bar, and the multi-channel effort even includes posters created by New York street artists Yok & Sheryo. Deepak joined Mondelez India as President in 2016 and successfully led the business to sustained double digit growth, navigating several disruptions over the years. She most recently was CMO for Tate’s Bake Shop, a brand owned by Mondelez. In 2018, the bank repositioned under its ‘Together We Thrive’ campaign, ruffling feathers in early 2019 as one iteration of the campaign was deemed to be ‘anti-Brexit’ . May 28, 2018 · Q] Mondelez forayed into the biscuits division in 2011. Other roles she held at Mondelez over 14 years at the company were director of Ritz crackers and director of various Apr 2, 2018 · Mondelez International has appointed Mie-Leng Wong to the newly created role of regional CMO for Asia, Middle East and Africa. Dec 6, 2013 · Nikhil is a versatile senior commercial leader with 25 years’ experience in FMCG working… · Experience: Mars · Location: Singapore · 500+ connections on LinkedIn. 6 billion. gfvd maysku dznypth tujqdvu efobp snskq adsp cybum fomav tbtbbpe