Since its inception in 2008, the Canon EMEA Ambassador programme has grown into one of the most influential industry initiatives bringing photographers, videographers, and cinematographers together, to share their knowledge and skill with the wider imaging community.

This month, marking the most comprehensive programme update in the past three years, 62 cross-discipline creators will join the ranks.

Following a rigorous selection process by a panel of industry experts, this year’s intake will play a pivotal role in advancing the programme’s goals. These include fostering strong relationships between Canon and the professional community, to support, educate, inspire, and nurture visual storytellers at all levels in a shared passion.

New artistic voices will be key to this conversation, spearheaded by the likes of Camilla Ferrari and Chiara Negrello, two young creatives brimming with talent and ideas whose first connections with Canon were forged years prior as alumni of the Canon Student Development Programme.

Susie Donaldson, European Marketing Director for Canon said: “We truly feel that this new Ambassador cohort will usher in a new era for the programme. We can’t wait to learn more about their perspectives on image-making and using the camera as a tool for storytelling, as well as discussing topics and issues that really matter to them. The increased size of the programme also means that we can now reach and inspire even more creatives through workshops, talks and tutorials.”